If you’re an artist looking to showcase your work and build your brand, Pinterest is a goldmine waiting to be explored. With over 400 million active users, it’s an incredible platform for promoting your art, driving traffic to your website, and even attracting potential clients or students to your art courses. Here’s how to make the most of Pinterest and start promoting your art today!

Why Pinterest is Perfect for Artists

Pinterest is a visual platform, making it ideal for artists who want to share their work with a wider audience. Unlike other social media platforms, Pinterest operates like a digital mood board, where users can pin and save images that inspire them. With the right strategy, your artwork can become a part of someone’s inspiration collection and reach far beyond your immediate circle.

But it’s not just about getting your art seen. Pinterest is also great for driving traffic to your website. Each pin you upload can link directly to your portfolio or shop, giving followers a simple way to connect with you. Plus, with its search-engine-like functionality, your pins can stay discoverable long after they’re posted, giving your work lasting exposure.

1. Create High-Quality Pins That Stand Out

To make your art shine on Pinterest, you need high-quality images that showcase your work at its best. Ensure that your photos are clear, well-lit, and show your artwork in a way that captures its essence. People use Pinterest for inspiration, so think about how your art can provide that. Here are a few tips for creating stunning pins:

• Use vertical images (2:3 ratio) for optimal display.
• Show your art in context. For example, place a painting in a stylish living room or showcase a digital piece on a sleek website mockup.
• Add text to your pins. A catchy title or description can make your art stand out more in Pinterest’s busy feed.

2. Optimise Your Pins for Search

Pinterest is not just a social network; it’s a powerful search engine. If you want your art to be discovered, SEO is key. Here’s how you can optimise your pins for maximum visibility:

• Use descriptive titles . For example, instead of “Abstract Art,” try “Modern Abstract Watercolour Art for Contemporary Interiors”.
• Write detailed descriptions . Include relevant keywords that describe your art, medium, and style. Don’t forget to add hashtags to reach even more people.
• Use boards to organise your pins. Create themed boards that are easy to browse, like “Oil Paintings,” “Portraits,” or “Abstract Digital Art.” This makes your profile look organised and makes it easier for users to find exactly what they’re looking for.

3. Pin Consistently

Consistency is key when it comes to Pinterest. The more you pin, the more likely your art will show up in users’ feeds. Set a schedule for pinning – whether that’s daily or weekly – and stick to it. Use a Pinterest scheduler like Tailwind to plan and automate your posts so you never miss a chance to share your work.

Remember, Pinterest rewards consistency. The more frequently you upload fresh, relevant content, the better your chances of showing up in search results and gaining followers.

4. Engage with Your Community

Pinterest isn’t just about posting your work and waiting for people to discover it – it’s also about building relationships. Engage with the Pinterest community by:

Repinning and commenting on other artists’ work.

• Collaborating with other creatives by joining group boards.
• Sharing behind-the-scenes glimpses of your creative process to give followers an inside look into how you create your art.

The more you engage with others, the more likely they are to engage with you. This can help increase your visibility on the platform and attract more followers to your account.

5. Link Back to Your Art Courses

If you’re offering online art courses or tutorials, Pinterest is a great platform to promote them. Whenever you share a pin, make sure it links back to your website or the relevant course page. For example, if you’ve created a digital painting and want to share the process, create a blog post or tutorial about it and link the pin to your website.

At The Online College of Art and Design, we offer a range of art courses designed to help you develop your skills and become the best artist you can be. From digital art to traditional techniques, our flexible online courses allow you to learn at your own pace. Whether you’re a beginner or looking to refine your skills, we have the right course for you. Take a look at our full course offering here.

6. Track Your Performance

Lastly, be sure to track the performance of your pins. Pinterest provides an analytics tool that lets you see which pins are performing best, where your traffic is coming from, and what your audience is most interested in. By monitoring these metrics, you can refine your strategy to ensure your art is reaching the right people.

Start Promoting Your Art on Pinterest Today

Pinterest is a fantastic tool for artists, allowing you to promote your work, attract followers, and even sell your art or sign up new students for your courses. With the right strategy, you can create a steady stream of exposure for your art that continues to grow over time.

Ready to take your art to the next level? Our online courses at The Online College of Art and Design are the perfect way to hone your skills and become a professional in your field. Visit our website here to discover our course options and start your artistic journey today!